Vanessa Cesario walks you through the process of designing and strategizing a media kit: a key asset to landing clients and growing your business.
If you’re looking to bring your business to the next level but are unsure of where to start, consider creating your own media kit. A media kit is a document that concisely showcases your work, your M.O, and the reasons why you should be hired or considered for that next exciting freelance opportunity ;). Through this course, you will learn how to speak directly to future collaborators or clients by optimizing a well-designed document that best exemplifies everything you are capable of!
This 4-part module is done at your own pace. This course also includes media kit templates! Once modules are released, you can access them at any time for as long as SCHOOL is online.
MODULE 1Why You Need a Media Kit?
MODULE 2The Anatomy of a Media Kit.
MODULE 3Media Kit Creation Demo
MODULE 4How to Use a Media Kit to Your Advantage.
Vanessa is a creative "multi-hyphenate" from Toronto, Ontario. She is the Creative Director of Ūnika Swim and a freelance creative consultant, stylist & content creator.
A background in digital media and PR, combined with work experience throughout the years from both brand & creator sides have allowed her to expand her areas of expertise into many realms – including styling, creative direction, set design, and event planning. She has collaborated with a plethora of national and multinational brands including Lexus, Equinox, Sephora, Fujifilm, Expedia, and Adidas; and her work as a curator and creator of visual, fashion-related content has been recognized over the years by The Cut, WhoWhatWear, Toronto Life, Flare, & Fashion Magazine
Chi Chen, Toronto
Managing Director of 56.digital and Photographer
"Vanessa has always had a strong grasp of her brand and a keen eye for design. From working closely with small local brands to large international clients, she has invaluable experience on how to best present yourself and your brand. She understands what potential clients are looking for and how to differentiate yourself through the content and design of your media kit."
Maram Aoudi, Toronto
Senior Social Media Manager, Too Faced
“I started working with Vanessa 4 years ago. The first time we met, I instantly gravitated to her professionalism and understanding of the influencer marketing industry. She had her finger on the pulse when it came to trends, but on top of that, she understood her importance to brands and how to build long-term, mutually beneficial relationships. She would present me with pitches that were curated to my clients' needs, and she understood what was needed from a brands perspective. Working with her has always been an incredible pleasure. I’m always confident that any campaign I work with her on will be on-brand, executed on time and with the most impact."